Itty-bitty pieces of chocolate

Anyone that knows me well knows that I'm a chocoholic. Or should know. Or does know NOW. ;) It can be a challenge to be a chocoholic when you're trying to lose weight, or trying to eat healthier, because conventional chocolate comes with a lot of other things like fat and sugar and other additives. I would really like to know who it is that invented these bags of what they're calling "fun-size" chocolate. I'm sure you know the ones I'm talking about. They're individually wrapped much-smaller versions of regular-sized chocolate bars and stuff. The concept is that if you buy smaller portions you're going to consume less...apparently. Who's hair-brained idea was this? What's "FUN" about an itty-bitty piece of chocolate?? Seriously. It's like taking a "Pot of Gold" chocolate out of the box, cutting it in half and then eating that, and being done with it. I don't know anybody who can just eat one, so really what is the point? Personally I think it was some demented fool who gets their kicks out of tormenting people. Knowing that any chocoholic could not be satisfied with just one of the itty-bitty "FUN-SIZED" pieces, and that they're really going to eat more than one, feel guilty about it afterwards, get depressed, and sink into a corner of empty itty-bitty individual wrappers and cry into the empty bag... Ummmmm... Okay, maybe I'm being a BIT overly dramatic... But only a little. ;) I really would like to find this demented person, who I have to assume is one of those thin people that can eat whatever they want and must have some sort of hollow leg or something, and give him a piece of my mind. Anyone willing to hold him down for me?